Case Studies
Asset Search and BD AnalyticsCase Study
PROVIDED insights into buyer’s assets that offered a benefit in client negotiations with a focus on the following: market value in a crowded and genericized market, the need for additional clinical studies to differentiate from competition, challenges with pricing, and marketing strategies needed to drive product sales
PRESENTED our findings and recommendations at the client’s board meeting leading up to final contract negotiations. The client was subsequently acquired by said buyer for > $1 billion