Services

Opportunity Assessment

Evaluate the market landscape and commercial potential of new products to drive strategic decisions

Key Steps

  • Crystallize client business questions
  • Conduct primary and secondary research
    • Primary research may include in-depth interviews, quantitative online surveys, and focus groups
    • Secondary research may include professional journals, conference proceedings and abstracts, pipeline and clinical trial databases, prescription data, and market and analyst reports
  • Generate and communicate product story in the context of market conditions and fit with client’s strategy

Typical Deliverables

  • Clinical and commercial market dynamics
  • Patient population (e.g., epidemiology, prevalence, segmentation)
  • Patient journey and role of key stakeholders
  • Pricing and reimbursement overview
  • Competitive environment implications
  • Reactions to target product profile
  • Clinical development considerations
  • Drivers of commercial success
  • Revenue and net present value (NPV) forecasting

Asset/Portfolio Strategy

Prioritize individual assets based on market opportunities and a customized framework. This can entail prioritization among potential indications either for one asset or between different assets and different therapeutic categories

Key Steps

  • Crystallize client business questions
  • Understand the market landscape and how each asset could fit into the evolving clinical and commercial landscape
  • Develop a framework to compare options and optimize portfolio decision-making
  • Work with clients to ensure alignment

Typical Deliverables

  • Key success factors by indication or therapeutic area
  • Evaluation of how the clients’ product(s) may serve market needs
  • Distillation of a company’s vision for success for an asset or therapeutic area
  • Framework for evaluating future opportunities within the indication or therapeutic area
  • Areas for R&D or in-licensing to sustain the franchise

Asset Search and BD Analytics

Assess the commercial value of assets for buy- or sell-side clients. Conduct search and evaluation analysis to identify and characterize relevant assets or companies that fit clients’ criteria.

Key Steps

  • Conduct extensive database searches to identify and prioritize assets of interest based on client-defined inclusion/exclusion criteria
  • Prioritize assets and develop profiles outlining opportunities and risks of high-interest targets
  • Conduct in depth primary and secondary research on selected assets to further help refine potential opportunities of interest
  • Reach out to asset holders to assess asset actionability
  • Assess and analyze asset situation and key sensitivities in valuation and develop a financial forecast model — revenue or NPV

Typical Deliverables

  • Detailed databases created for unique asset opportunities and with client-defined criteria
  • Insights into asset positioning that can lead to recrafted slide presentations, teasers, and target product profiles that clients can use in external communication and pitches with investors and partners
  • Financial valuations (epidemiology- or prescription-based models), as well as comparable company, product, and transaction analyses
  • “NPV split” analysis to compare non-binding terms sheets to provide clients with insights into the retained vs. out-licensed value in a transaction

Competitive Strategy Planning

Create up-to-date competitive landscape scenarios and facilitate cross-functional alignment on strategies and messaging

Key Steps

  • Build comprehensive competitive market situation analyses
  • Develop competitive scenarios
  • Run interactive workshops for cross-functional client teams
  • Develop and document responses stemming from client meetings and workshops

Typical Deliverables

  • Market situation analysis pre-read materials
  • Competitive scenarios and workshop plan
  • Workshop development and facilitation
  • Post-workshop summary of strategic recommendations and tactics

Market readiness strategy

Develop early launch plans for successful commercialization of a new drug

Key Steps

  • Conduct market assessment to understand how asset can fulfill unmet needs
  • Develop patient journey to understand key hurdles for asset to clear
  • Benchmark key competitors to understand market approach
  • Help organization evaluate and operationalize strategies (e.g., “go alone” vs. “partner” vs. “license out”)
  • Run interactive workshops for cross-functional client teams

Typical Deliverables

  • Key success factors for asset to realize commercial potential
  • Framework of strategic initiatives leading up to launch
  • Pre-commercial budget and headcount build-out